Right On Time

Client | Riley

Role: Writer/Director

TIME OF THE MONTH was written as a response to the banning of a tampon ad on Irish television in July 2020. I started to question the lifetime of advertising I have watched that has missed the mark for period products. I was fed up of seeing test tubes of mysterious blue liquid, perky women upset that they can’t play tennis, go clubbing, or put on their favourite white jeans. Because to be honest, these are the last things I want to be doing on my period.

Too often periods are treated with a negative, taboo, hush-hush, tampon-up-the-sleeve type attitude, an agenda that has been encouraged by advertising for decades and really what I wanted to do was slam the door on that way of thinking.

TIME OF THE MONTH is unapologetic, hilarious and in your face, it is a complete celebration of womanhood and doesn’t hold back. I want anyone who experiences menstruation to watch this and feel seen but also have a laugh at all the weird and ridiculous rituals we have during our ‘time of the month’.

Because periods are gas really when you think of it..